The Culture Side was founded by Los Angeles born and raised, married duo, Maya and Jesse, who embarked on a journey to build a generational, successful, and healthier lifestyle for their family. After years of working, studying, and crafting artisan goods while prioritizing implementing positive habits in their daily lives, they searched for businesses that aligned with their values but found few that truly met their needs. Determined to fill this gap, they committed to providing access to high-quality, health-conscious products in a welcoming space for their community.

As a Black and Brown family, Maya (African American & Chicana) and Jesse (Chicano & Guatemalan)- they understood the challenge of finding organic, toxin-free, and sustainable products made by people who reflected their culture and values. This realization inspired them to create The Culture Side (shout out to their oldest son for naming it!), ensuring their family and community had access to the very best—with a mission rooted in generational wealth and holistic health.